Apple has removed Fortnite from the IOS app store after they added an in-app payment system that bypassed Apple’s standard fee of 30%.
Crazy news and Fortnite did respond to this action from Apple. The responses arrived quickly, one being a lawsuit against Apple and one mocking a “1984” AD from Apple.
The lawsuit targets Apple for ” unreasonable restraints, and unlawfully maintains a total monopoly in the iOS App Distribution Market.” They tweeted the legal papers out recently, which you can read here.
Epic Games has filed legal papers in response to Apple, read more here: https://t.co/c4sgvxQUvb
— Fortnite (@FortniteGame) August 13, 2020
On top of the lawsuit against Apple, they mocked the “1984” advertisement. In this parody, they showed a message which seemed powerful behind their inspirational music:
Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from am billion devices. Join the fight to stop 2020 from becoming “1984”. #FreeFortnite
They mocked the “1984 Apple Macintosh” commercial, which featured people getting brainwashed until a woman set them free by destroying the projection. I believe this was a shot at the boomer’s brainwash techniques during that time.
It’s Apple We Are Talking About
They are messing with a giant who has been in the business for over 44 years. Apple is a powerhouse in the Mobile industry, so going up against them may not have any effect. The war between Apple and Fortnite is due to the in-app payment system they added recently that violated Apple’s 30% standard fee.
Before Fortnite added this in-app payment system, Apple let everyone know that they dislike cloud gaming and will not put anything like that in the app store. Epic Games CEO Tim Sweeney, already knew what this meant for Fortnite and decided to develop an in-app payment system.
I don’t know about you guys, but I honestly think the lawsuit and parody won’t lead to anything. Apple has taken out multiple businesses and will continue to eliminate those who oppose them. Hell, they have a whole fanbase that is majority extremist on the topic.
Although Epic Games may be correct about Apple’s “unreasonable restraints,” they won’t be able to stop them because Apple is enormous compared to them. On top of that, they aren’t even in the same lane. Apple is a mobile monster, and Epic Games is a gaming monster. Since Apple owns the platform that Epic Games needs to use to get Fortnite Mobile out to a lot of people, they can make up any rules they want.